Cycle The Greenway is an environmental fundraising bicycle ride to benefit the Wolf River Conservancy and its bike routes. Escape the city inside The Greenway Oasis where there is only the sounds of nature paired with the ticking of coasting bike chains on the paved pathway. Link with the habitat by participating in The Greenway Ride. Both casual cyclists and Memphis Hightailers can help promote our mission to protect wilderness and connect people to the outdoors with the development of The Greenway throughout Memphis’s communities and connecting counties.
Cycle the Greenway is an annual bike-a-thon that brings both competitive and casual cyclists together to raise money for the Wolf River Conservancy. In this direction, I made simplistic collages of nature’s leaves and a bike’s parts to visually communicate their unity in this ride towards upholding the health of the Greenway Oasis. There is no negative interference of air quality in this ride. The emblem logo brings geometric, flat-sided letterforms with a light slab font together for a solidity identity. Collectible jerseys were available for purchase and every registered cyclist received a takeaway tote. I utilized the Wolf River dark green in the upper shoulders and mid-front area of the jersey design for a more flattering fit and brought in the knockout of the wolf icon from the print ads for the focal point in the design. This event was sponsored by Memphis Orthopaedic Group, therefore I utilized their secondary blue for this vibrant, nature color palette. The copy in this creative direction focuses on linking the participants with the habitat by putting the reader present in the moment of a bike ride on the Wolf River bike trail and informing them of the mission.
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