hp_onewithyou_covernew

You and me are a golden bond. We support each other’s dreams, enlightening each on our own strength. There is no cookie cutter formula for love. This bond took time and a journey that is uniquely ours. You and I just know. Today I do not want to check something off the bucket list or experience the talk of the town. I just want to be next to you. I am ready to write in stone that I am with you the whole way.

Meet me in love at the park?

HP_OneWithYou_mainF

Overview

Hyde Park Jewelers was in need for a bridal band campaign to target millennials in the Denver area. The campaign needed to speak for both heterosexual and same-sex couples, and express a partnership between the couple and Hyde Park. Most millennials tend to shop for wedding rings together, and are looking for craftsmanship and uniqueness in a wedding band rather than the biggest diamond or most luxurious brands. Hyde Park was tailoring to those requests with custom design services, allowing their clients to review 3D renderings and try on casts before purchasing. But they needed to get people in the store first. This direction identifies a band as a symbol of self-expression for a partnership by forming the bond of a band with joining hands; the universal symbol for intimacy expressing comfort, protection, love and togetherness. Through the use of video editing, the entertaining flow of the hands interacting creates ring designs. I am staying focused on the product by asking the viewers to imagine their own ring design and aligning Hyde Park’s brand messaging to their consumers’ values of diversity and inclusion. *Comp Work Presented

Services

Digital & Print Advertising

Headline Copy by Brett Tesmer

  • advertising
  • editorial
  • identity
  • print
  • video
  • web
Web Identity & Custom WordPress Site

Web Identity & Custom WordPress Site

Banner Agency
Millennial Wedding Ring Campaign

Millennial Wedding Ring Campaign

Hyde Park Jewelers
Sparkling Wine Brand Collateral

Sparkling Wine Brand Collateral

Faire La Fete
AOB Med Spa Branding & Campaigns

AOB Med Spa Branding & Campaigns

In Edit
Salsa Label Design

Salsa Label Design

L'il Hotties Street Salsa
iOS App Branding

iOS App Branding

SpotALot
Bike Fundraiser Identity

Bike Fundraiser Identity

Wolf River Conservancy
Cannatella’s Sausage Identity

Cannatella’s Sausage Identity

In Edit
Upscale Clothing Boutique

Upscale Clothing Boutique

CICADA
Dog Daycare & Spa Branding

Dog Daycare & Spa Branding

Wash Bark
Habitat Fundraiser Identity

Habitat Fundraiser Identity

Wolf River Conservancy
A Campaign to Endow Independence

A Campaign to Endow Independence

Metropolitan Inter-faith Association