Lil’ Hotties 1
I met your sassy spice on the streets in that Mile High City and from then on I knew instantly that I would not be able to resist double-dipping with you. You are a little bottle of home, comforting me with every ounce of love with your authentic taste. You are the salsa they climb over mountains to meet. The talk is that you are a product of generations and that not even the legs of a Robinson can compare to your red-hot kickers. I want to let you know and everyone else that it is true, you’re a L’il Hottie and only the coolest grocer deserves you.
lilhottieslabel_01_17n
Lil’ Hotties 2

Overview & Results

L’il Hotties needed a label design and a upgraded logo to be successful as a gourmet product in Specialty Grocers. Their current logo was an illustration of two feminine red peppers salsa dancing. Taking inspiration from their current visual identity, I went with a passionate twist to this homemade product, focusing on the love and comfort in every bottle and giving a bit of of spicy attitude in the label’s copy. L’il Hotties went on the change their identification from “Homemade Salsa” to “Street Salsa” and utilized this direction to name their three batches including: Big Hottie, Medium with A Kick, and Big Kick Hot.

Services

Branding + Copy + Packaging

A Collaboration with GRIT Advertising
  • advertising
  • editorial
  • identity
  • print
  • video
  • web
Web Identity & Custom WordPress Site

Web Identity & Custom WordPress Site

Banner Agency
Millennial Wedding Ring Campaign

Millennial Wedding Ring Campaign

Hyde Park Jewelers
Sparkling Wine Brand Collateral

Sparkling Wine Brand Collateral

Faire La Fete
AOB Med Spa Branding & Campaigns

AOB Med Spa Branding & Campaigns

In Edit
Salsa Label Design

Salsa Label Design

L'il Hotties Street Salsa
iOS App Branding

iOS App Branding

SpotALot
Bike Fundraiser Identity

Bike Fundraiser Identity

Wolf River Conservancy
Cannatella’s Sausage Identity

Cannatella’s Sausage Identity

In Edit
Upscale Clothing Boutique

Upscale Clothing Boutique

CICADA
Dog Daycare & Spa Branding

Dog Daycare & Spa Branding

Wash Bark
Habitat Fundraiser Identity

Habitat Fundraiser Identity

Wolf River Conservancy
A Campaign to Endow Independence

A Campaign to Endow Independence

Metropolitan Inter-faith Association