SpotALot is an iOS Game App utilizing augmented reality (AR) on a social platform inspired by SnapChat. It allowed contributors on the social media platform to create scavenger hunts for their followers from uploading images of their daily discoveries. The Co-founders were wanting to gain investors’ attention and needed a fresh visual identity. They had launched their product for on-campus use at Washington University in St.Louis and wanted to market their product to college students from coast-to-coast. They had this illustration they were using for a logo and wanted to maintain a symbol of a owl for wisdom and strategy. I took that and went with a style that was bold and fun with the Arcade Lover in mind, utilizing simple, angular shapes that could be used for folding, animated transitions in future UX designs while the users were completing interactive puzzles.
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