12th
November 2015

by Santana
Santana Singleton

Creative Process & Development: Poppin’ Leesa

Lessa is a online mattress company with a simple vision: “A better place to sleep, A pathway to a better life.” I was asked to design a brand experience within a pop-up exhibit/store that would be traveling throughout the States. While Leesa is sold only online, this would be an opportunity for consumers to trial […]

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08th
June 2015

by Santana
Santana Singleton

Identify a Team with Their Industry

At Banner, I was given the lovely task of defining a direction for the “Our Team” section of our website while Banner was in the mist of changing our own brand. I tend to aim for transparency in branding, focusing on internal culture when defining a public-facing brand. I decided to approach this as a […]

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12th
December 2014

by Santana
Santana Singleton

Have a So Art Deco Christmas Yay!

The Request: A Christmas Party Invite from Us Christmas trees, garlands, wreaths, and bows; these are part of today’s Christian celebration; Christmas, as these things were almost a hundred years ago. I do not get the special request to make a community, holiday-event invite religious-based very often. To be honest, I did debate it. Not […]

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