Lessa is a online mattress company with a simple vision: “A better place to sleep, A pathway to a better life.” I was asked to design a brand experience within a pop-up exhibit/store that would be traveling throughout the States. While Leesa is sold only online, this would be an opportunity for consumers to trial […]Read Full Story
At Banner, I was given the lovely task of defining a direction for the “Our Team” section of our website while Banner was in the mist of changing our own brand. I tend to aim for transparency in branding, focusing on internal culture when defining a public-facing brand. I decided to approach this as a […]Read Full Story
The Request: A Christmas Party Invite from Us Christmas trees, garlands, wreaths, and bows; these are part of today’s Christian celebration; Christmas, as these things were almost a hundred years ago. I do not get the special request to make a community, holiday-event invite religious-based very often. To be honest, I did debate it. Not […]Read Full Story
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