Creative & Brand Experience Director


Problem-solving is the drive, creativity is the work. I leverage authenticity to aim forward by providing creative and brand experience direction.



View Most Recent Work

My clients choose to work with me because I deliver the following:




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Brand positioning research and direction that identifies their true values and sets them up for cultural and business growth. I also align my clients with management consultants for implementing brand value initiatives towards business ethics.




Visual identity direction and design that fits their brand personality, connects them with their consumers and has legs for future visual trends. From concept to asset production, I make looking good simple and on point to aim forward.




User experience strategy and design with me and my team of specialists in copy, web development, online marketing and user research to successfully launch and improve websites, web-based campaigns and software products.




Organizational design consultation to improve working processes, in-house collaboration and business initiatives. I design and host design-thinking workshops to leverage the diverse mindsets on a team to ideate and solve together.

Want to see my recent brand work?

I have focused on branding SaaS product companies and web-based services for the past four years. I have also provided visual identity and digital brand experience direction for profesional services and hospitality industries. Request access to my passcode protected portfolio.

 
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I hope to always use design to benefit opportunities that aim to improve mental health. My heart and curiosity are in it. How do you want me to help? I am also currently interested in actively participating in efforts to help Colorado wildlife affected by the wildfires. Reach out to chat with me about volunteer or pro bono work.

My role is always to listen, engage, and share.

I aim to show up beyond my clients’ expectations by sharing the importance of design and how to utilize Design Thinking to achieve their goals in communications, product development and organizational growth. I have had the privilege of being both a host and guest speaker in public forums to my design community and the industries I have served. My most recent public-event was 2019 Denver Startup Week’s Workshop “How to Design An Engaging, Digital Experience.” This presentation was made available to the public through DSW and you are welcome to use it as a free resource from me. Here you can grab some empathy and journey mapping tools to grasp a better understanding of a process to successfully design a user-focused, digital experience that benefits both the stakeholders and consumers. This same tools can be applied to developing marketing strategies, team culture, business growth and more.

 
Preview Presentation

Collection of work

It would be the bee’s knees to discuss the direction and design strategy behind any of my projects. I have a limited license to my most recent work and cannot share here on my public website. If you are interested in working together, please reach out to receive a passcode. You can also check out more designs by me on InVision.

  • Advertising
  • Identity
  • Label Design
  • Motion
  • Print
  • Web Design
Digital Visual Identity & Website

Digital Visual Identity & Website

ilumis Learning Management System
Digital Visual Identity & Website
Web Identity & Custom WordPress Site

Web Identity & Custom WordPress Site

Banner Agency
Web Identity & Custom WordPress Site
Millennial Wedding Ring Campaign

Millennial Wedding Ring Campaign

Hyde Park Jewelers
Millennial Wedding Ring Campaign
AOB Med Spa Branding & Campaigns

AOB Med Spa Branding & Campaigns

In Edit
AOB Med Spa Branding & Campaigns
Salsa Label Design

Salsa Label Design

L'il Hotties Street Salsa
Salsa Label Design
Sparkling Wine Brand Collateral

Sparkling Wine Brand Collateral

Faire La Fete
Sparkling Wine Brand Collateral
iOS App Branding

iOS App Branding

SpotALot
iOS App Branding
Bike Fundraiser Identity

Bike Fundraiser Identity

Wolf River Conservancy
Bike Fundraiser Identity
Upscale Clothing Boutique

Upscale Clothing Boutique

CICADA
Upscale Clothing Boutique
Cannatella’s Sausage Identity

Cannatella’s Sausage Identity

In Edit
Cannatella’s Sausage Identity
Dog Daycare & Spa Branding

Dog Daycare & Spa Branding

Wash Bark
Dog Daycare & Spa Branding
A Campaign to Endow Independence

A Campaign to Endow Independence

Metropolitan Inter-faith Association
A Campaign to Endow Independence
Habitat Fundraiser Identity

Habitat Fundraiser Identity

Wolf River Conservancy
Habitat Fundraiser Identity
Branded Illustrations & Parallax Design

Branded Illustrations & Parallax Design

GHP Investment Advisors
Branded Illustrations & Parallax Design
Various Design Samples

Various Design Samples

Vault of Design Collection
Various Design Samples

In-demand Services

I have accelerated my design background from conceptualizing successful ad campaigns to intuitive user experiences, to now building purpose-driven brands for companies who give a damn. Here are some of the most popular services I currently provide to clients.

UI/UX

UI/UX


I lead user-focused, web design from user research to launch with developers and copywriters. I also provide consulting for user testing. WordPress or Squarespace only.

Branding

Branding


I have branded startups, corporations, and events. I do not just develop visual identity systems, I develop positioning and help implement brand value initiatives.

Experiential

Experiential

Direct interaction influences trust and ownership. Give your consumers a rememberable brand experience at an event, online and in-store that disrupts the norm.

Advertising Campaigns

Advertising Campaigns


Ideas that are both conceptual and strategic lead to successful messaging across multiple channels. I can help you define how your consumer wants to listen and better connect with them.

Live Data Visualization

Live Data Visualization

Accessibility to comprehensive information is key for performance and requires intuitive UX on multiple media devices. I design infographics and more from user-focused concepts to final production.

Let me swing at it.


With 15 years of experience in design & marketing,
I have created for over 100 brands.




ACCOUNTING & FINANCE SERVICES

Dobbs Management Services

GHP Investment Advisors

GM Advisory Group

Mercedes-Benz Financial Services

Rikard & Neal


AVIATION & AEROSPACE

ESNA Aerospace

FERCO Aerospace

Novaria Group

The Boeing Company

Weatherford Aerospace


BEAUTY & FASHION

AOB Med Spa

Cicada Boutique

Crowe Jewelry

Hyde Park Jewelers

Varsity Spirits Fashion


CONSTRUCTION & REAL ESTATE

A & S Contracting and Remodeling

Allied Construction Management

Dream Makers Landscaping

The Peloton West


CREATIVE & MARKETING SERVICES

Banner Agency

BravoEcho Brand Agency

Booyah Advertising Agency

ChandlerEhrlich Advertising Agency

Creating Value, LLC

Faction Media B2B Marketing Agency

GreenLine Marketing

GRIT MARCOM Agency

Hemline Brand Agency

Heinrich Marketing Agency

Horton Group Marketing Agency

Spin Creative Design Studio

The Brand Squad


EDUCATION

Bolton High School

Harding Academy of Memphis

Memphis Catholic Middle & High School

Memphis College of Art

Mr. Bond The Science Guy

University of Denver’s DU of Business

Faction Media B2B Marketing Agency

University of Colorado’s CMCI

University of Northern Colorado


FOOD INDUSTRY

BIGS Seeds

Cannatella’s Sausage

Curious Cork Imports

Duke’s Meats

Faire la Fête Sparkling Wine

Lil’ Hotties Salsa

Made in Nature

Paradox Cartering and Consulting

Restaurant Iris

Tiny Tom’s Kitchen

Three Tomatoes Catering

Tuscan Sun Wines


HEALTH & MEDICAL

Blue Cross Blue Shield

Colmaric Analyticals

Craig Hospital

Healthy Habits Personal Training

Humana

Kaiser Permanente

LifeLinc Anesthesia

Memphis Orthopedic Group

RESERVE by Cresco Labs

Verra Wellness


HOSPITALITY & TRAVEL

Marriott International

Tampa International Airport

Soaring Eagle Resort


MULTINATIONAL PROFESSIONAL SERVICES

Deloitte

Ernst & Young

KPMG


NON-PROFITS

AIGA Memphis

Baron Hirsch Congregation

Memphis Area Coalition on Hunger

Mid-South Food Bank

Metropolitan Inter-Faith Association

New England Coalition Against Trafficking

West End United Methodist Church of Nash

Wolf River Conservancy


PUBLICATION & PRINT MEDIA

Colorful Creative

Freedom Communications

Memphis Magazine

Memphis Flyer

MBQ: Inside Memphis Business


SPORTS & ENTERTAINMENT

Denver Zoo

Soaring Eagle Casino

United Southern Girls Fastpitch

SnowShoe Mountain Resort

Tennessee Vacations

Varsity Brands (NCA, NDA, UCA, UDA, USA, etc.)

Vail Resorts


TECHNOLOGY

ADARA

BrandFolder

CivicConnect

Computer Sciences Corporation (CSC)

Four Winds Interactive

ilumis

MJ Freeway Business Solutions

Philips Consumer Electronics

SpotALot iOS App

TapGive


OTHER

Denver Modern Furniture

HydroLock Water Integration

International Paper Company

Komatsu Mining Corporation

Leesa Mattress Company

Shelby County Emergency Communications

The Western Union Company

Wash Bark Dog Daycare

holla

I am located in Denver, CO & currently taking contract work while seeking a new, full-time opportunity.

ss@santanasingleton.com

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