
Faire la Fête is a sparkling wine to add a little zest in the everyday; with vibrant flavors at a reasonable price. Crafted in Limoux – the birthplace of bubbles – where the world’s longest running annual carnival celebration takes places, the product was named Faire la Fête which means to create a party. This sparking wine had a logo, tagline and stylesheet and was wanting to hit the Costco market. They needed B2B branded assets including photography, maps and illustrations with a fresh website and print collateral. My direction here takes the folk-inspired aesthetic into the spotlight of the average, American-millennial lifestyle with content that transparently communicates the authenticity of the French product that both B2B and B2C audiences want and need from the wine industry. Faire la Fête is now sold nationwide In-store and Online.
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