CICADA is a men and women’s straight-from-the-runway clothing store in Oxford, Mississippi that caters to the high standards of Oxford’s luxurious fashion for the Sorority/Frat-based culture at Ole Miss and nearby households; both primarily Rebel fans. Rather at a football game or on a dinner date, these customers are ready for a stranger to check the label inside their shoe. CICADA wanted to launch a convenient shopping experience online with a third-party e-commerce platform for their current client-base with equal focus on both the men and women’s clothing. Only select items were made available for online purchase, therefore they wanted to increase in-store sales while building an online presents via social and email marketing. This is samples of their first digital campaign, identifying CICADA as the go-to for game day fashion.
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