Santana Singleton | L’il Hotties

Lil’ Hotties 1

I met your sassy spice on the streets in that Mile High City and from then on I knew instantly that I would not be able to resist double-dipping with you. You are a little bottle of home, comforting me with every ounce of love with your authentic taste. You are the salsa they climb over mountains to meet. The talk is that you are a product of generations and that not even the legs of a Robinson can compare to your red-hot kickers. I want to let you know and everyone else that it is true, you’re a L’il Hottie and only the coolest grocer deserves you.

Lil’ Hotties 2

Overview & Results

L’il Hotties needed a label design and a upgraded logo to be successful as a gourmet product in Specialty Grocers. Their current logo was an illustration of two feminine red peppers salsa dancing. Taking inspiration from their current visual identity, I went with a passionate twist to this homemade product, focusing on the love and comfort in every bottle and giving a bit of of spicy attitude in the label’s copy. L’il Hotties went on the change their identification from “Homemade Salsa” to “Street Salsa” and utilized this direction to name their three batches including: Big Hottie, Medium with A Kick, and Big Kick Hot.

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