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Overview

The Greenway Soirée is a small, annual fundraising dinner to raise money for the Wolf River Conservancy. Each ticket to this nighttime event by the river is an affordable $100. Guests enjoy dinner under the starts while watching live bluegrass music and participating in a silent auction. The direction for this art is inspired by the atmosphere design of the event which includes handcrafted wooden chairs and haystacks for seating, string lights along the walkways and stage, and a view of the river. The neon yellow was brought into the color palette to be a representation of the neon light produced by the lightening bugs that are heavy populated by the river. The client wanted an event logo that was inspired by the bluegrass music and the event’s signature roughly, handcrafted furniture. They also were reducing the price of the ticket this year to bring in more guests and wanted to be careful in the event campaign feeling luxurious. To meet this request, I provided a hand-lettered, emblem logo with a mix of weights and Old Tyme decor in the lightening bug neon yellow. The serif font is utilized to mimic the lettering of Ghost River Brewery’s labels, which is the event’s main sponsor each year. This event sold out and raised over $50,000 for the Greenway Soirée.
 

Services

Hand Lettering + Illustrations
+ Visual Identity + Digital Ads

  • advertising
  • editorial
  • identity
  • print
  • video
  • web
Web Identity & Custom WordPress Site

Web Identity & Custom WordPress Site

Banner Agency
Millennial Wedding Ring Campaign

Millennial Wedding Ring Campaign

Hyde Park Jewelers
Sparkling Wine Brand Collateral

Sparkling Wine Brand Collateral

Faire La Fete
AOB Med Spa Branding & Campaigns

AOB Med Spa Branding & Campaigns

In Edit
Salsa Label Design

Salsa Label Design

L'il Hotties Street Salsa
iOS App Branding

iOS App Branding

SpotALot
Bike Fundraiser Identity

Bike Fundraiser Identity

Wolf River Conservancy
Cannatella’s Sausage Identity

Cannatella’s Sausage Identity

In Edit
Upscale Clothing Boutique

Upscale Clothing Boutique

CICADA
Dog Daycare & Spa Branding

Dog Daycare & Spa Branding

Wash Bark
Habitat Fundraiser Identity

Habitat Fundraiser Identity

Wolf River Conservancy
A Campaign to Endow Independence

A Campaign to Endow Independence

Metropolitan Inter-faith Association