Carolina Schultz opened the doors to Wash Bark in 2016, an Upscale Boutique providing spa services and daycare for dogs. Wash Bark, located in Wash Park, needed visual identity development, along with a website and print collateral. In this direction, the patterns associated with upscale fashion barks into a daycare. I utilized a primary color palette to visually express the trust, love and cheerfulness in the playful environment of their indoor, off-leash facility. I am also leveraging the personality of the Wash Bark pups by incorporating their portraits as imagery for the Wash Bark brand. Focused on attentive care, the staff knows every pup’s name and personality to adaptively best serve all of their four-legged guests.
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